Coastal Grind: Roasts, Brews & Beyond

That bag of coffee on the supermarket shelf with “Fresh Roasted” printed across the front? It almost certainly isn’t. By the time a commercially roasted bean travels from the roaster to a warehouse, onto a distribution truck, and finally onto a retail shelf, weeks , often months , have already passed. The “best by” date tells you very little about when those beans were actually roasted.