Beyond the Grocery Aisle: Why Small-Batch Specialty Coffee is the Only Way to Brew
That bag of coffee on the supermarket shelf with “Fresh Roasted” printed across the front? It almost certainly isn’t. By the time a commercially roasted bean travels from the roaster to a warehouse, onto a distribution truck, and finally onto a retail shelf, weeks — often months — have already passed. The “best by” date tells you very little about when those beans were actually roasted.